Have you washed your hands enough that your skin has developed a phobia about washing dishes?

That's why we love Pure Dishwashing Liquid. Its formula is moisturizing. For real, your hands can stop suffering.

So much so that you can use it as a hand soap without embarrassment. Dishwashing cowards will have to find new excuses.

Designed with a maximum of degreasing agents, it tackles big greasy jobs with enthusiasm (hello griddle cooking!). Ultra-concentrated, you need less to do as many dishes.

The bottle lasts longer (economy!). And when it's finished, you can refill it at a bulk store near you (eco-friendly!). Maybe the kids will even start doing the dishes (...uh...magic!).